Totaljobs.com’s ‘It’s not luck, it’s totaljobs.com’ has hit the airwaves.

The nationwide television and radio campaign nationwide from today follows a regional trial of the ads.

The campaign complements the previous above the line campaign, which started at the beginning of 2010, and includes online activity on Spotify and 4oD.

The 30 second television spots features household electrical goods discussing jobseeking, with actor Sir Ian Holm narrating and will appear on ITV Channels, Channel 4, Five and some satellite and Freeview channels. Concurrently, radio ads will be aired on regional radio stations in London, the South East, the North West, and the East and West Midlands.