Talent management solutions provider StepStone and online recruitment research and strategy company Enhance Media are to help HR professionals attract higher levels of talented staff to their corporate jobsites using search engine optimisation (SEO) and other social media techniques.

Firms will reap the benefits of higher levels of more closely matched applicants; reduce reliance on expensive recruitment channels like agencies and adverts; and improved visibility and usability of jobsites, resulting in better employer branding and an improved candidate experience.