The Central Office of Information (COI) has joined forces with interactive creative agency Marvellous to help the Royal Navy recruit engineering talent via an interactive challenge through an iPhone app and Facebook widget.

The Royal Navy Engineer Officer Challenge features 5 interactive missions based on realistic Royal Navy training tasks. Implementing the iPhone’s touch screen interface and accelerometer, some challenges are set aboard HMS Deter, which is urgently in need of  repairs. As the responsible lieutenant, the player makes crucial decisions, as they would as an engineering officer - from repairing the engine or preparing for a simulated missile attack to re-wiring the radar system.
 
Maxine Brown, senior interactive services manager at the COI, says: “When thinking of engineering careers potential candidates automatically default to civilian and commercial businesses so demonstrating how challenging and rewarding a Royal Navy Engineer Officer career can be was a key objective in this campaign.
 
“The iPhone has provided us with the platform to develop an easily accessible interactive application direct to our audience, which provides the career information they need whilst driving awareness and giving each user a truly interactive taste of the real thing.”  
 
Jon Carney, founder and chief executive of Marvellous, adds: “With this campaign, we wanted to replicate the demands on Royal Navy Officers, and challenge people to see how they cope with solving complex engineering tasks under pressure.
 

Download Royal Navy Engineer Officer Challenge here:
http://itunes.apple.com/gb/app/royal-navy-engineer-officer-challenge/id339491226?mt=8