More than one in three of SMEs use social media on a daily basis to promote their businesses, according to research from Daryl Willcox Publishing.

The research shows that 54% use social media – and 35% of these said they posted updates

every day to platforms such as LinkedIn, Facebook and Twitter.

One in four quarter companies update every few days, while 17% used social media platforms weekly.

Almost three quarters of firms (73%) exploiting social media used LinkedIn (73%) the most, compared to Facebook (64%) and Twitter (63%).

Of those who did not reach customers using social media, 35% blamed a lack of time, 31% claimed their customers didn’t use it while 24% didn’t understand it.