scotsman.com/jobs has launched a new advertising campaign to increase its audience reach in the Scottish market.  

Over the next four months, the campaign, devised by creative agency 60 Watt with media planning by Feather Brooksbank, will use a range of channels including radio advertising, outdoor posters, online, search, print and email.

The campaign aims to tap into jobseekers’ aspirations to achieve happiness, prosperity and job satisfaction with a new career. 

Initially targeting Edinburgh and the Lothians, the campaign will be rolled out across other Scottish regions later this year.