Recruitment giants Reed has begun an online campaign to raise awareness of the reed.co.uk brand.

Initially focusing on Greater Manchester, Bristol, Bath and Swindon, this latest endeavour comes hot on the heels of the ‘Love Mondays Campaign which focussed on London in early 2008. The new campaign will comprise of radio, outdoor and press advertising and a repeat of activities across London.

Mark Rhodes, head of marketing at reed.co.uk, said:

“We’re excited to be taking the ‘Love Mondays’ message beyond London. Our first burst of advertising in London this year resulted in record site activity and a significant impact on brand awareness, so we’re looking forward to seeing similar results in Manchester and the South West.”