Watson Wyatt, the global consulting firm, has launched a recruitment advertising campaign in the UK.

The campaign includes billboards at major railway stations, branded London taxis and advertisements in pension and actuarial trade publications.

Mark Stewart, the European head of the Benefits Group at Watson Wyatt, says: "This advertising campaign is part of a significant recruitment drive for 2008.

"Watson Wyatt has built a strong reputation because of the quality of our people. Talented actuaries and pension, employee benefit and investment consultants are in great demand; our continued success depends on attracting the very best," he adds.