NES, the technical, engineering, rail and IT recruitment agency, has announced it is undertaking a rebranding exercise which is intended to provide greater clarity of the NES business divisions.

The rebranding strategy will see all NES companies grouped under the parent NES Group brand, with revised names to reflect their areas of focus.

NES UK is the new name for NES International, the company's technical and engineering recruitment company, reflecting its nationwide distribution of offices and specialist focus on UK recruitment. NES Overseas will be rebranded NES Global.

NES Track, the rail division within the NES Group will not be changed; while the IT business will be renamed from NESco to NES IT. The specialist training arm of the Group, which focuses on project and programme management, will be rebranded as NES AIM Academy.

Matthew Cody, marketing director at NES, says: "As the company has continued to experience significant and sustained growth on a global scale, it has become apparent that greater clarity and clearer brand positioning was required for each of the NES companies. In order to drive through these changes, a new website infrastructure is scheduled for launch early in 2008, coinciding with an integrated marketing communication campaign."

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