Internet media and market research company Nielsen/NetRatings is adding 'total minutes' and 'total sessions' metrics to its syndicated Internet audience measurement service, NetView. It has always reported average time per person and average number of sessions but it believes the new metrics will give a better perspective on total engagement across sites. Alex Burmaster, European Internet analyst at Nielsen/ NetRatings, told Recruiter that one of the strengths of this time metric is that it has a relevance for all sectors on the web.