A new mobile and tablet application created for 3D design software company Autodesk will allow candidates to apply immediately for jobs that spark their interest.

The ’quick apply’ function on the app, created by Peterborough-based AllTheTopBananas, will let applicants submit their name, email, current job title and employing organisation. Space will also be provided for candidates to submit a short, 100-word statement.

A full CV can be requested later if the candidate appears to be qualified for the job.

The function is expected to capture candidates at a stage of early enthusiasm for jobs instead of losing them before they can register their interest. Research indicating that jobseekers look for jobs at 8.20 in the morning, a time when they are either commuting to work or at work, prompted the app’s creation, Matthew Jeffery, Autodesk’s head of EMEA talent acquisition and global talent brand, told Recruiter.

The ’quick apply’ option is a key facet of the Autodesk app, which will be launched this month for Apple and Android operating system mobiles and tablets and for BlackBerry smartphones.

Chris Bradshaw, commercial director for AllTheTopBananas, told Recruiter, “If you know Matt (Jeffery), then you will also know that the new development feature list for the Autodesk app is going to be big. Matt wants nothing less than the best, and we aim to over-deliver on his expectations.”

“Compelling content” created by Autodesk’s existing workforce of 8,000, university students and other contributors will be essential to driving regular visits to the app by potential recruits who are not necessarily looking for a job, Jeffery said.

He added, “Recruitment is basically boring. The only time you go to a recruitment site is when you’re looking for a job. If you just go for pure job apps, people aren’t going to go back.”

Autodesk has a recruitment data base of 500,000 candidates. The app will target the existing data base, along with “strategic random people”, Jeffery said.

Content now in the final planning stages includes games and cartoons, Jeffery revealed. “We’re about humanising the brand,” he said. “This is going to be employment branding to an extreme.”