Managers may need a nudge to embrace online recruitment _2

Managers who are accustomed to using a paper-based recruitment process may resist the introduction of an online recruitment system. However, with a little persuasion they can be won over, recruiters and HR professionals have heard.

Nicky Ivory-Chapman, reputation and resourcing manager at McDonalds, told the Kenexa EuroSummit in London that after the company launched an online system two years ago, some restaurant mangers were unhappy.

She said that they liked the old paper-based system where they could pull applications from a drawer whenever they needed staff. With the online system, “they felt they had had lost control [of the of process]”, she said.

As a result of line managers’ reluctance to embrace the new online system, time-to-hire rose, she said.

“We needed to give them a nudge,” said Ivory-Chapman, adding: “Just because you can’t see a physical form doesn’t mean they aren’t waiting [to be processed], and you need to bring them in.”

Ivory-Chapman said the solution was to reorganise the process so that an obligatory health and safety stage within the process couldn’t be carried out before the application had been put online.

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