Language is the key to making a job advert attractive, not salary, regional job board operator MyJobGroup.co.uk has concluded.

Following research including its own data and input from psychologists, the ideal length of a job advert was found to be 140 words, with 217 word-long ads 55% less popular. However, the ideal manufacturing job ad (113 words) was seen to be nearly a third of the length of the best possible education job ad (316 words).

It also found that ‘position’, ‘service’ and ‘opportunity’ were words most frequently included in the more popular ads, with ‘must’, ‘responsibilities’ and ‘knowledge’ more commonly belonging in less frequent ads.