Jobsite’s January TV campaign launched yesterday evening during the central ad break of the second episode of Coronation Street at 8.30pm (7.30pm episode in London).

Reaching an average audience of 10m people across the UK, the four-week nationwide campaign will be seen throughout January during the advertising breaks of programmes that index closely with their target audience of 25-54-year-olds including the terrestrial network premiere of Slumdog Millionaire, FA Cup matches, national TV awards, Dancing on Ice, Grand Designs and Celebrity Come Dine With Me.

The TV campaign will also be supported by Video on Demand (VoD) and mobile campaigns with jobsite ads seen by people who are viewing selected content online at sites such as C4 OD, ITV.com, Five OD, Film.com and Telegraph.co.uk, while a 15-second version of the Jobsite ads will also appear before requested news and sports reports on key mobile sites such as Sky and ITN and on the news services of the biggest phone operators, including Orange and 3 running to the end of February.