Leading lights from the rec-to-rec sector have clubbed together to set up the R2R Forum, aimed at raising industry standards.

Agencies signing up include JPA, Ruella James, GRS, McCall, Hunter Handley and CD Sales.

James Wilkinson, co-owner of Ruella James, said: “Although we hope to have some membership requirements, this is not an exclusive club. Our intention is to create a platform to help the sector become successful.”