Sainsbury’s has awarded Jupiter Advertising its UK recruitment communications account.

The supermarket chain has hired the employer brand specialist to manage all its recruitment marketing and communications activity at retail, support centre and graduate level.

Jupiter has tasked with the revitalise and reposition Sainsbury’s as a top employer brand and candidate destination.

Managing director Russell Dalton says: “Sainsbury’s is already a hugely prestigious, well regarded employer, offering people a fantastic career path and significant benefits such as family friendly flexible working policies, colleague discount card, career breaks, pensions and life assurance and a bonus scheme. We will be powering this reputation with digital and offline strategies aimed at driving recruitment across the board and increasing Sainsbury’s graduate position in the Sunday Times Best 100 Companies to Work For.”

Jackie Hallums, head of resourcing, Sainsbury’s adds: “During the pitch process Jupiter stood out in the way they challenged us creatively, strategically and digitally. They are well respected for their expertise in candidate communications and we are confident they will be an excellent partner for Sainsbury’s as we drive our recruitment strategy forwards.”