Business creativity

Artistic creativity can bring about successful business change.

Change is constant in organisations, with research from the Chartered Institute of Personnel and Development (CIPD) showing more than half of organisations undertaking major changes during the last year.
Managing this change successfully can often mean the difference between the success or failure of an organisation.

At this year’s CIPD Annual Learning and Development Conference and Exhibition, HRD 2008, experts will show delegates how the skills of artists such as orchestra conductors and actors can create strategic energy within organisations to help support learning and communications in times of change.

Andres Roberts, managing director of Eudemonic, a company pioneering creativity, play and imagination to make meaningful change happen and speaker at the conference said:  “In moving through change you need to let go of past events, and allow opportunities and future possibilities emerge.  It is often very difficult for managers and directors to achieve this mindset.  Using engaging and dynamic techniques borrowed from artists, employers can successfully manage change.”

Daniel Pink, also speaking at the CIPD conference and author of A Whole New Mind said “To manage change in the 21st century we need to think like artists. In order to thrive, we need to satisfy needs around design, play, story, symphony, empathy and meaning. Successful change deals with more than parts and processes -  it deals with the intangible. It is about nurturing a sense of ownership, engagement and inspiration in people and managing prejudice, cynicism and fear.”

Andres Roberts, Managing Director, Eudemonic and Linda Griffiths from Arts & Business will be speaking at the CIPD Annual Learning and Development conference on 15 April.


 

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