The Army has unveiled a new integrated recruitment process, a new recruitment brand identity and website under the banner of One Army Recruiting.

Employment opportunities available to young people in the Army will be marketed under a refreshed Army: Be The Best logo.

A new advertising campaign, on air from today (5 April 2007), specifically targets four different personality types. A series of films, each featuring real-life soldiers, introduce ‘cliff-hanger’ scenarios which are designed to entice the viewer to log on to the new website www.armyjobs.mod.uk, to see the concluding part of the film. 

The Army is also launching a unique online tool, Army Pathfinder, a motivational profiling tool which develops a detailed insight into the individual's motivations and aspirations for the future.

If a candidate is interested in learning more about an Army career they are invited to chat online to an Army Careers Office, or arrange to meet an army recruiter for a personalised career consultation, which will explore their aspirations, competencies and skill sets - and how they might be relevant to different Army roles. 

Brigadier Andrew Jackson, Commander Recruiting Group, says:  “Our aim is to deliver a more fulfilling experience for those interested, or intending to join today’s modern Army.  Ultimately, a more efficient recruitment process will deliver more focused results.”