Help the Aged has launched engage a new networking and consulting solution to help British businesses better understand the older market and to maximise their age-positive approach to both consumers and employees.

For a registration fee of £1,000 businesses can sign-up to the engage network. They will be able to tap into more than 45 years of experience and access the expertise of Help the Aged via an exclusive members clinic, here they can contact some of the leading figures in the field for advice and information on age-related topics affecting businesses. 

Other benefits of being a member include invitations to future briefings and networking events, as well as receiving Help the Aged publications.
Engage members must aspire to a wide range of age-positive behaviour outlined in the engage charter and members who fulfil 70% of the criteria in the charter can apply to use the Engage logo to promote their company on age-related issues.

Kate Jopling, senior policy manager at Help the Aged, says: "It's shocking and unacceptable that age discrimination in goods and services is still legal. Through Engage we're striving to encourage an age positive approach in all business and what we achieve through the network will strengthen our campaigning work to stamp out age discrimination."

Engage members so far include British Gas, HSBC, PC World, Currys and Heart of England Care Homes.