Ad comes a cropper
13 September 2012
Jobcentre officials have refused to place an ’ageist’ job advert for a junior stylist.
The Daily Mail reports that Michelle Hilling, owner of U Hairdressing in Gosforth in Newcastle, was prevented from placing the advert because the word ’junior’ discriminated against older applicants. Hilling eventually dropped the word ’junior’ in favour of ’apprentice’. One shudders to think quite what they would make of an advert calling for mature cheesemakers…
