The Commonwealth Games Council for Wales has appointed Dan Langford, group marketing director at Acorn, as commercial director of the sporting organisation responsible for the Wales team at the Delhi Games in October 2010.

In his non-executive role, Langford will help develop commercial and sponsorship partnerships, as well as lead the PR /media liaison, marketing and brand development for Team Wales as it prepares for next year’s tournament and the Commonwealth Games in Glasgow in 2014.

Langford will work alongside six other board members that make up the Commonwealth Games Council for Wales.

Langford says: “It’s a real privilege to be appointed to this role. The Commonwealth Games is the only multi-sport event that Wales competes in as a nation and provides unique and valuable opportunities for every commercial partner that comes on board.”