The Plain English Campaign has awarded Bristol-based agency Wheale Thomas Hodgins the Golden Bull Award for this advert: "Our client is a pan-European start-up leveraging current cutting edge IP with an outstanding product/value solutions set. It is literally the right product, in the right place at the right time… by linking high-value disparate legacy systems to achieve connectivity between strategic partners/acquisition targets and/or disparate corporate divisions. The opportunity exists to be the same in a growth opportunity funded by private equity capital that hits the 'sweet-spot' in cost driven European markets."