REC rebrands

Trade body reveals new look

The Recruitment & Employment Confederation (REC) has commissioned a style rebrand.

Lucy Geldard, strategic marketing director at the REC, says: “We have different divisions and a diverse range of audiences and therefore needed a strong and consistent corporate identity with an immediately recognisable house style.

“The result is an extremely comprehensive and accessible resource pack comprising design templates and colour palettes which we now use faithfully. All published materials now consistently reinforce the organisation’s brand values including a commitment to high standards, good ethics and accountability.”

 

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