Two health and social care recruiters announced rebranding strategies at the end of March.

Match Group, the holding firm that owns recruitment agencies Quality Locums, Pulse and Match Healthcare, has decided to consolidate all of its brands under the Quality Locums banner. And Celsian’s Unicare Nursing and Care agency will now just be Celsian.

Match Group chief executive Alan Pilgrim said operating under one brand made it easier and cheaper to win contracts.

Jacqui Skinner, health and social care director at Celsian echoed these sentiments: “By operating under one strong brand, we will be better placed to provide both clients and candidates with a service that is better, faster and more cost-effective.”