Online recruitment website Monster.co.uk has launched a national radio advertising campaign set to target UK workers for four weeks.

The 40-second slots will run on a range of national and regional radio stations including Capital FM, Virgin, LBC and Jazz FM.

Created by the ad agency Saatchi & Saatchi, the campaign plays on people’s ideas of changing jobs in the new year.

It follows on from the ‘Beware of the Voices’ advertising campaign that featured on television.

Kim Walma, head of marketing at Monster, said: “We have carefully scheduled some of our slots to coincide with ‘drive time’ sessions when people are commuting to work, therefore targeting a captive audience. The campaign plays upon people’s reluctance to return to work and what better place to convey that than when you’re stuck in traffic.”