Mobile marketing agency Incentivated has been appointed by PricewaterhouseCoopers LLP to launch a mobile internet site to handle part of its student recruitment drive.  

The mobile internet site allows students to locate PwC recruitment events at universities across the UK.

Jonathan Bass, managing director at Incentivated, says: "We were particularly pleased when PwC became a client - there are no limits to the range of business sectors which can harness the strengths of the mobile channel. PwC's recruiting team has recognised the relevance of this medium to their target audience and designed a campaign with tech-savvy undergrads in mind."