Kelly Services has announced plans to launch Kelly Professional Recruitment (KPR), a new division specialising in permanent employment in distinct sectors of the market.

The division will launch next year in six locations, with offices in Crawley, London, Glasgow, Birmingham, Manchester and Leeds.

The reasons for this new launch, says the company, are twofold. “Many companies have embraced the principal of rationalising their number of recruitment providers in order to save costs, yet at the same time, there are many positions which require highly focused attraction and selection. By developing KPR, our organisation will provide an umbrella under which we will cover all these specialist areas, but from a single supplier,” explains Sam Rope, national perm director for Kelly Services.

KPR will also provide assistance for candidates working in niche sectors, giving a boost to executive assistants, senior call centre managers, human resources professionals, insurance specialists, and sales and marketing executives.