Specialist candidate sites are the key to recruiter profitability in 2007, according to hotonline, which boasts 30 specialist jobsites.

Managing director Andy Baker says: “For recruitment consultancies, ad agencies and direct employer clients we are now able to offer access to an industry-leading set of specialist jobsites, each focussed on delivering great candidates in their own sectors.” 

Hotonline, part of Trinity Mirror, says it has invested heaviliy in its people, technology and promotion.

In addition to investment in product, hotonline is investing heavily in marketing and the building of brands in each specialist sector.  “By bringing traditional brand marketing values to the online recruitment environment and building a team to support each and every aspect of our channels to market, we are seeing a huge impact on our clients and candidates,” says Joanna Shulman, head of marketing.