The Guardian last week launched a revamped version of its recruitment web site as part of a wider shift in the way the company sells its recruitment advertising.

Known as Guardian Jobs, the new site includes a more effective search engine and more targeted material for jobseekers across different sectors.

The Guardian is also introducing a new service aimed at recruiters known as Jobmatch, which matches relevant candidates to vacancies they have published. Interested candidates contact the recruiter directly, reducing the need for recruiters to rely on CV databases.

Wider changes will see Guardian Classified, the department that had previously been in charge of all recruitment advertising at the paper, changing its name to Guardian Recruitment Solutions to reflect the mix of online and offline channels.

“Recruiters now have a wider variety of channels,” The Guardian’s Helen Bird told the Recruitment Society. “It’s about choice and quality, not just classified ads any more. It’s about having the job seeker at the centre of what we do.”