Online recruiter Totaljobs.com has teamed up with MSN.co.uk to host a web-based graduate recruitment fair, launching on Thursday.

The fair will run for six weeks, and graduates will be directed to it via MSN Messenger, which will have a GradU8 Jobs Fair tab and new Messenger page to promote the fair.

Totaljobs.com will also promote the fair at UK universities.

Companies that have already signed up include Royal Mail, Harrods, Holmes Place and American Express.

Sophie Relf, head of marketing at Totaljobs.com said: “We’ve chosen MSN as our exclusive online partner for this fair as it offers us the technology and audience to make the fair a real success.”

Katy Adelson, digital marketing manager at MSN UK, said: “The GradU8 Jobs Fair shows how online can adopt a traditional idea – the graduate recruitment fair – and improve it to make it more convenient, more effective and more financially viable.

“Taking the traditional fair online has obvious benefits for graduates and recruiters alike and we expect to see this adopted on a wide scale in the coming years.”