An advertising firm is planning to use the Big Brother house as a recruiting ground.

In December, a group of graduates will spend a day in the house in Elstree, Hertfordshire.

They will be competing for a job with the advertising firm Grey, whose clients include blue-chip companies like GlaxoSmithKline.

The firm will use the house’s hidden cameras to observe graduates taking tests without having to interrupt them.

Grey recruiters will chose the best of the 25 candidates the following day – but has promised the scheme will not be as cruel as the reality TV programme.

Let’s hope that the contestants have more common sense than Jade Goody (pictured), whose antics on the programme led to a tabloid campaign against her.