INTERNATIONAL: Life Technologies targets overseas nationals to come home
27 July 2012
Targeting foreign nationals wishing to return to their home countries is an important aspect of international life sciences firm Life Technologies’ resourcing strategy, says its head of talent acquisition EMEA.
Fri, 27 Jul 2012
Targeting foreign nationals wishing to return to their home countries is an important aspect of international life sciences firm Life Technologies’ resourcing strategy, says its head of talent acquisition EMEA.
Noel Brown says the company is targeting both Russian and Chinese nationals currently working in the West, as the company seeks to meet the twin challenges of recruiting people both with the right skills and with the willingness to work in locations such as Siberia.Brown tells Recruiter: “We target Russians who are currently in the US or Western Europe, who want to head home and want to be part of their own country’s success story.” Many of these are working in research, including as university researchers, he explains.
Similarly, Brown says the company is targeting Chinese nationals working on the West Coast of the US, using Chinese language papers and other publications.
Brown says the approach has been tailored to appeal to the nationals of the respective countries. While the Chinese campaign is based on emotional bonds and family ties, and contains an element of “pulling on the heart strings”, Brown says persuading Russian nationals to return home is based both “on where they come from and the country’s economic success”.
Targeting foreign nationals wishing to return to their home countries is an important aspect of international life sciences firm Life Technologies’ resourcing strategy, says its head of talent acquisition EMEA.
Noel Brown says the company is targeting both Russian and Chinese nationals currently working in the West, as the company seeks to meet the twin challenges of recruiting people both with the right skills and with the willingness to work in locations such as Siberia.Brown tells Recruiter: “We target Russians who are currently in the US or Western Europe, who want to head home and want to be part of their own country’s success story.” Many of these are working in research, including as university researchers, he explains.
Similarly, Brown says the company is targeting Chinese nationals working on the West Coast of the US, using Chinese language papers and other publications.
Brown says the approach has been tailored to appeal to the nationals of the respective countries. While the Chinese campaign is based on emotional bonds and family ties, and contains an element of “pulling on the heart strings”, Brown says persuading Russian nationals to return home is based both “on where they come from and the country’s economic success”.
