Headquartered in Rotherham, Stafforce, part of the Nicholas Associates Group of companies, Platt’s new role aims to foster growth and establish Stafforce Ports as a prominent brand across the UK, according to a company statement.

As brand director, he will be responsible for setting the strategic direction for Stafforce Ports, primarily focusing on expansion and market differentiation. Leveraging his deep understanding of the industry landscape and trends, he will lead initiatives to enhance service offerings, cultivate client relationships and optimise operational efficiencies.

Stafforce Ports stands as one of the largest labour suppliers in the UK, operating in six out of the nine freeports across the nation. The division plays a crucial role in supporting the operations of key port facilities throughout the country.

Freeports (known as Green Freeports in Scotland) are areas that have been created by government to boost investment into parts of the country that have historically missed out. They benefit from a generous package of incentives, as well as excellent port infrastructure (sea and air), and build on the proud industrial heritages of their regions.

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