Suppliers hold sway with designers

3 April 2012
Suppliers have the most influence over new-product introduction (NPI), but supplier relationships are the most difficult in business to manage, according to a new report.

Under Pressure: NPI Fails to Perform from IBM Global Services, found that design professionals in the aerospace and automotive industries think that suppliers are more important to the development of new products than customers, who were thought to be the second-most influential group.

Considered the least potential for aiding the NPI process was the government...

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