Insight: The rise and rise of the chief growth officer

Changing consumer behaviour driven by the digital economy means that business can no longer rely on traditional methods of growth

It is precisely this nexus between the private and the professional that is providing companies across all sectors with an ongoing challenge: consumers are behaving differently and that means companies must respond.

Keeping sales and marketing operating in separate silos just isn’t working anymore. Digital needs to be part of the equation too. Then there’s the...

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