Is it the role calling or is it the brand?
13 September 2012
In an economic downturn, Steve Hemsley asks whether the employer brand is the main attraction for candidates or is it the actual job that draws people in
The number of companies running employer branding strategies has almost tripled in four years, according to People in Business, yet for many candidates it is still the job itself which wins their hearts.
In an ideal world a company would recruit and retain the best talent because it is both a fantastic place to work and offers great career prospects for experienced...
