Ask the expert: October 2018
Alex Arnot
19 September 2018
You advocate constant business development, but if you have enough clients isn’t that a waste of time?
‘Enough’ is a subjective term, but even if you have a sufficient number of clients not all relationships are equal, and you can always look to find better clients. The three reasons I advocate constant business development are to:
- make sure business development is a habit
- ensure you always have a choice of clients
- continuously drive down your...