Ask the expert: October 2018

You advocate constant business development, but if you have enough clients isn’t that a waste of time?

‘Enough’ is a subjective term, but even if you have a sufficient number of clients not all relationships are equal, and you can always look to find better clients. The three reasons I advocate constant business development are to:

  • make sure business development is a habit
  • ensure you always have a choice of clients
  • continuously drive down...

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