Sweet smell of Krispy Kreme's attraction

30 October 2012
Premium doughnut retailer Krispy Kreme is using a combination of local online and print advertising and social media to recruit hundreds of new employees this year.
March 2012
Premium doughnut retailer Krispy Kreme is using a combination of local online and print advertising and social media to recruit hundreds of new employees this year.

According to Claire Giraldo, Krispy Kreme’s head of HR, “the consistent strand” running through campaigns for various new roles will be the company’s new recruitment portal. Giraldo...

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