Under pressure
13 September 2012
The sellers of supply chain management systems have weathered the technology downturn better than most. But, as Robin Parker reports, new customers and profits are becoming harder to find
Remember when the dotcom bubble burst, just two years ago? Software suppliers, used to making huge profits from a market hungry to make business processes more efficient, went into a state of panic. Growing cynicism over the hype that greeted each product launch, plus strapped IT budgets, made for a much tougher sell and suppliers across the US and Europe slashed...