Think, act and win

Neurolinguistic programming may sound highly scientific, but it could help you build stronger business relationships. David Pratt explains what it is and how it can help you

Think of someone you interact with positively. The two of you probably enjoy a good rapport. But what is present in this contact that is absent in your dealings with others? What makes that interaction different?

The probable answer, which sounds terribly technical – but isn’t, is neurolinguistic programming (NLP).

NLP was developed around 30 years ago by...

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