Taming the copycats
13 September 2012
US companies have flocked to China, but many have been stung by local suppliers pirating their brands. Elizabeth Barnes reports
Have you heard the one about the Chinese supplier that, behind its US partner’s back, made tens of thousands of extra running shoes (some in styles and colours the US brand had not approved) to sell at deeply discounted prices to new markets? That experience has been no joke for New Balance, a privately held Boston-based athletic footwear company that watched...