Surf ’n’ turf

Dixons is gaining ground, and sales growth, with its online shopping service. Mark Whitehead finds out how it did it


Dixons, the high-street electrical retailer, realised early on that e-commerce was the shape of things to come. Internet selling had been catching on fast in the United States and, early in 1997, the company joined forces with web e-commerce specialist Interactive Developments to add e-commerce to its existing corporate website. Just six months later, Dixons...

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