Strategy breakdown
13 September 2012
In the second part of her analysis of where students go wrong on the strategy papers, Alexis Brooks advises candidates to avoid being sidetracked and to be prepared to be more critical
Questions in section A of the strategy exam are invariably based on a business scenario. Students are required to examine, analyse and assess it, then recommend solutions. While much of the material needed for the answer can usually be sourced from the theory of strategic management, this may not always be the case. The business scenario may cover any sector -...