Strategic thinking
13 September 2012
The market-based and the resource-based approaches to strategy can both affect an organisation’s competitiveness. Make sure you understand them both, says Tony Davies
There are a number of ways of thinking about strategy. Two major approaches are the market-based and the resource-based views.
Students tend to focus on the former and this is understandable, given that most of the more accessible literature and materials emphasise it and it is easy to understand.
However, the resource-based view is also seen as...