Sell the message
13 September 2012
In the final article of our series on business writing, Rob Ashton explains how to put together a proposal guaranteed to spur your boss into action
It's 4.15 in the afternoon and you're feeling peckish. Do you a) hunt down a nutritious snack, covering all major food groups and full of complex carbohydrates that will give you a slow release of energy until dinner time, or b) buy a bar of chocolate?
If you chose a), congratulations! You have more self-discipline than Gandhi. But take heart if you'd go for the...