Ring the changes
13 September 2012
The costs of an 0800 freephone number can spell disaster for some companies. The alternatives offer better business prospects - and are cheaper - argues Henry Newrick
How much are your 0800 numbers really costing you? For sure it’s not just the cost of the incoming phone call. Marketing “experts” will say that having an 0800 number is essential for attracting inquiries, but this is a myth that has been perpetuated by BT and other major carriers, intent on maximising revenues, for years. The truth is that for many smaller businesses...