Relative values
13 September 2012
Candidates in the commercial relationships exam often suggest partnerships as the best way for companies to work together. David Jessop explains why this approach is flawed
In the small number of years since the introduction of the commercial relationships syllabus into the CIPS diploma scheme, much attention has been paid by both practitioners and academics to this theme.
There is now a wider recognition that relationships cover a diverse range of approaches and that there is no one best answer. The arm’s length relationship,...