Raising agents
13 September 2012
Bakery firm Warburtons has no regrets about its recent experience with consultants. Acting on every recommendation, it now claims to have a more efficient and recognised purchasing function. Gareth Mytton reports
Considering that Warburtons only started making bread in the 1870s because a recession was damaging its grocery business, the second string to the company’s bow has turned out to be a fairly lucrative one. Now the UK’s leading independent bakery in a market worth nearly £3 billion a year, the company recently approached consultants with the aim of getting its...