Pulling power

It’s not enough just to sit back and wait for your clients to come to you - you have to go out there and find them. AT carves out 10 commandments for winning new business

Where does your accountancy practice find most of its new clients? From people who walk in off the street? Chance encounters at the golf club? Contacts passed on by somebody at the Rotary Club? The chances are that you rely on a vague intuitive feel for where new business comes from - if it comes at all. But it’s a subject that a far larger number of Britain’s...

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