Practical gap
13 September 2012
Candidates in the last case study exam got low marks because their answers failed to put theories into practice. Cedric Spiller sets them on the right track
Marks in the last professional stage case study paper were very low, and all those involved with the marking decided it was worth going back over the case study and exam questions.
The question paper related to the core areas of the professional syllabus: legal aspects, strategy, tactics and operations.
The case study centred on a fictitious group of shops...