The point of no return
13 September 2012
An online travel system needs to attract half of an organisation’s bookings to pay for itself, but should you achieve this level through force or persuasion?
No organisation has ever made a return on investment (ROI) simply by introducing an online travel booking system. There are significant costs attached, not least the fee paid to the system provider, along with the expense of project management by internal staff and – usually – assistance from the organisation’s retained travel management company.
Consequently,...